Compare and contrast the social scientific and interpretive approach by describing the strengths and limitations of each approach
Please provide the best answer of the statement.
Answer: With the social scientific method, researchers make hypotheses that came from theories or previous research findings, and then they test these predictions by gathering data through various methods, such as observation, surveys, and interviews. Social science research can be useful in identifying and explaining communication patterns and predicting their effects. However, the social science approach its limits, as human communication is not always predictable, predictions based on laboratory research may not hold true outside the lab, survey questions cannot fully assess individuals’ thoughts and feelings, answers to survey questions may be inadequate, and the social science approach typically has focused on individual forces and their impact on communication without regard for societal forces. With the interpretive method, researchers try to understand and describe individual human communication behavior in specific situations. The strengths of the interpretive approach include the in-depth understanding it provides of communication in specific situations and the insight it offers into the purposes of those messages, offering more specificity than the social scientific approach. The limitation is that, unlike the social scientific approach, it usually involves few research participants—or none—as is the case in rhetorical analyses of texts; thus, it does not help us discover broader laws about human behavior Another limitation is that researchers are often outsiders to the communities they study.
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