If an individual only thinks in black and white (either total perfection or total failure), they are engaging in:
a. overgeneralization
b. mental filter
c. extreme thinking
d. emotional reasoning
Ans: C
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Angela switched to a new hair stylist after getting a bad haircut from her previous stylist. This is an example of which of the following factors leading to customer switching behavior?
A) service encounter failure B) core service failure C) response to service failure D) involuntary switching E) competition
Which of the following ratios does NOT measure liquidity?
a. Current ratio b. Quick ratio c. Working capital to total assets d. Debt to equity
Custom Auto Body & Detailing, LLC, is a limited liability company. Unless indi-cated otherwise on the Custom Auto's federal tax form, the firm will be taxed as
a. a cooperative. b. a corporation. c. a joint venture. d. a partnership.
When Jamie and Cayden are planning their honeymoon, their travel agent tells them that if they buy a special package, their trip to Paris will include meals, tickets to the theater, and a rental car in addition to airfare and a hotel. This is an example of the use of
A. multiple-unit pricing. B. bundle pricing. C. reference pricing. D. price lining. E. price packaging.