What is competitive intelligence? Discuss how it is used and provide an example.
What will be an ideal response?
Competitive intelligence is the creation of an intelligence system that helps managers assess their competition and their vendors in order to become more efficient and effective competitors. Competitive intelligence can help identify the advantage of a competitor and play a major role in determining how the advantage was achieved.
Intelligence is analyzed information. It becomes decision-making intelligence when it has implications for the organization. For example, a primary competitor may have plans to introduce a product with performance standards equal to yours but with a 15 percent cost advantage. This intelligence has important decision-making and policy consequences for management.
Examples will vary, but many students may be aware of the theft of Coca-Cola's formula for a new beverage.
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Fill in the blank(s) with the appropriate word(s).
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A) $20,500 B) $3,750 C) $6,500 D) $10,250
The initial recognition of the existence of a problem or opportunity should be the primary responsibility of a researcher.
Answer the following statement true (T) or false (F)
In preparing legal documents, sometimes you have to sacrifice neatness and correctness for speed
Indicate whether the statement is true or false.