Research shows that the best way that a company can stand out and exceed consumer expectations for customer service is simply…….
a. do not make promises
b. deliver promised value at the right price
c. deliver more that expectations
d. all of the above
b. deliver promised value at the right price
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Making assumptions, positive or negative, based upon limited information is called
A) an attribution error B) a stereotype threat C) selective attention D) a halo effect
Which of the following is not a consideration when making the decision to conduct marketing research?
A) the consumer's attitude toward research B) the costs versus the benefits of research C) the resources available to conduct the research D) the resources available to implement the research findings
The primary economic principle used in managerial finance is ________
A) purchase power parity B) asset pricing theory C) Porter's theory of five forces D) marginal cost-benefit analysis
Order processing, inventory management, materials handling, warehousing, and transportation are the activities that define
A. wholesaling. B. retailing. C. physical distribution. D. channel management. E. drop shipping.