Chrysler's Personal Information Centers collect data from car owners on all aspects of buying a car. These PICs give the company the ability to engage in customized marketing
Chrysler is using internal secondary data in its database marketing efforts.
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TRUE
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The carrying value of a depreciable asset purchased 3 years ago equals
A) original cost minus depreciation expense for the current period. B) original cost minus accumulated depreciation. C) the estimated cost to replace the asset at today's price. D) the estimated amount that the asset could be sold for in today's market.
In a job interview an applicant cannotlegally be asked questions about marital status or whether they have children
Indicate whether the statement is true or false
True cost-benefit analysis as a social theory,
a. only measures monetary gains and losses in making business decisions. b. compares direct and indirect costs and benefits of program alternatives for meeting a specific goal. c. is another theory that judges persons' actions by what those persons believe is right for themselves. d. emphasizes justice and a central moral authority.
The efficient frontier in a profile model is the set of options that offers a maximum return for a given level of risk or a minimum risk for every level of return
Indicate whether the statement is true or false