Explain the different electronic commerce (EC) business strategies

Question

What will be an ideal response?

Answer 1

There are three different electronic commerce business strategies:
• Brick-and-mortar business strategy-Companies following this business strategy choose to operate solely in the traditional physical markets. These companies approach business activities in a traditional manner by operating physical locations such as retail stores, and not offering their products or services online.
• Click-only business strategy-Companies following this business strategy (i.e., virtual companies) conduct business electronically in cyberspace. These firms have no physical store locations, allowing them to focus purely on EC. In e-business terminology, click-only companies are sometimes called "pure play companies," focusing on one very distinct way of doing business.
• Click-and-mortar business strategy-Firms pursuing this strategy choose to operate in both physical and virtual arenas. This business strategy is also referred to as the bricks-and-clicks business strategy.