Which of the following is a principle guiding how ads should be laid out?
A. The ad should appear unusual and asymmetrical for eye appeal.
B. No single element of the ad should dominate.
C. There should be a force that holds the ad together and gives it interesting variation.
D. A directional pattern should be evident so readers know in what sequence to read.
E. The space within the ad should be broken into asymmetrical units.
Answer: D
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