Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations. This is an example of which of the following?
a. Plot placement.
b. Game clutter.
c. Transactional advertising.
d. Gold farming.
e. Advergame.
e. Advergame.
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In a database containing (among others) six relations?VENDORS, PURCHASE_REQUISITIONS, PURCHASE_ORDERS, PURCHASE_RECEIPTS, INVENTORY, and EMPLOYEES?you would expect that the attribute Vend_No (vendor number) would be the primary key in the ____ relation
a. VENDORS b. PURCHASE_ORDERS c. PURCHASE_RECEIPTS d. EMPLOYEES
The redistributive effect of an import tariff is the transfer of income from the domestic
a. producers to domestic buyers of the good. b. buyers to domestic producers of the good. c. buyers to the domestic government. d. government to the domestic buyers.
The use of p=50%, q=50% is a research industry standard at least in part because:
A) it is the most conservative p-q combination B) it generates the largest sample size C) it is preferred to guessing about variability D) there may be little prior knowledge about the population to be studied E) all of the above are true
Prior to setting up its Thanksgiving Turkey Hotline, a company conducted one-on-one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer
In research terms, this company conducted ________. A) focus groups B) face-to-face interviews C) ethnographic research D) unobtrusive measures E) observational research