As team leader you have called a meeting to determine your team name. You want a name that is easily recognizable. The team wants to develop a logo to brand the team. To help with motivation you have also suggested that the team develop a slogan.
According to the case above, what part of the team brand will be a source of pride for team members?
What will be an ideal response?
a slogan
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After filling her car with gas, Shelly got a 5 percent discount for paying in cash.
Indicate whether the statement is true or false.
Marketing channel management is related to which of the four Ps?
A. production B. promotion C. price D. product E. place
The disadvantages of automation over human labor are that automation ______.
a. requires a process to be standardized b. requires high variable costs c. requires increased human supervision d. requires intervention by senior management
You are the crew supervisor of a group of men and women who clean offices for commercial office buildings in downtown Manhattan. Few of them speak or read English, and part of your job is to give them their instructions in Polish and Spanish, as the case may be. Your Spanish is pretty good, but your Polish is rudimentary at best. The firm you work for, Commercial Cleaning, LLC, has just switched
cleaning agents to a highly effective, but highly toxic cleaning agent for marble floors which is dangerous to humans and to the environment, and requires complex and special handling. You're not even sure you could explain the instructions to the Spanish-speaking employees, let alone the Polish employees. You've raised the issue with your boss, who tells you not to worry about it. He said that even if the employees became ill by using the product, the illness would not show up for a long time, so there's no way to connect it with the firm. He refuses to provide instructions translated into Spanish and Polish, or latex gloves which are required for its handling. You have a choice. You know that some actions would put your employer first, some would put yourself first, and some your crew. Of the following actions, which would put your crew first? a. Do nothing. The decision is out of your hands. b. Try the best you can to explain to your crew, using gestures and pantomiming, how to use the new cleaning agent, and recommend that they get gloves. Hope that no one becomes ill. c. Get a translation into Spanish and Polish of the complex instructions. Pay for it yourself. You don't want the consequences that might befall your crew on your conscience. d. Report the firm anonymously using the OSHA hotline. Quit and get another job.