A software company wanted to design new software for one of its clients. Luke and Martin were the two employees who submitted their software presentations for client approval

Luke prepared his presentation by following a particular format and portrayed it in a structured manner. Martin prepared his presentation by emphasizing the main points of the topic, and with great effort explained the content. Also, he included the sources from where the information was collected and elaborated on the user-friendliness aspect of the software. After evaluating both their presentations, the client selected Martin's as their new software. What made Martin's presentation more effective than Luke's presentation?
a) Sharing perspective
b) Sharing information and ideas
c) Analyzing potential sources
d) Sharing perceptions


A

Communication & Mass Media

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