Using the hypothetical speech topic "Donate blood to your local Red Cross," develop an organizational plan using the motivated sequence. Make sure to include and explain each step in the sequence

What will be an ideal response?


Answer: Organization plans will vary but should include the following sequence of steps:
1. Attention: the introduction to the speech, this should grab listeners’ attention.
2. Need: arousing dissonance by establishing why your topic should concern your listeners, that there is a need for change, and that the need for change affects them directly.
3. Satisfaction: briefly identifying the solution
4. Visualization: using positive visualization (the positives of adopting your plan) and/or negative visualization (the awful results if your solution is not adopted).
5. Action: the conclusion, which identifies what you want your listeners to do and a specific action the audience can take to achieve your goal.

Communication & Mass Media

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