When the sales-related data are captured in the sales order department and then the information flows to the managers housed in the marketing department, it is an example of a:
a. vertical information flow
b. horizontal information flow
c. both vertical and horizontal information flow
d. neither vertical nor horizontal information flow
A
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Which of the following is used by a customer when making a choice of a retailer to patronize?
A. Consideration set B. Lifestyle segmentation C. Multiattribute attitude model D. Conversion rate E. Habitual decision making
Examples of one-time costs include all of the following except
a. hardware acquisition b. insurance c. site preparation d. programming
In recent years, airlines have used debundling strategies, charging fees for perks such as checked baggage that had previously been included in the ticket price. This is an example of a ________ strategy
A) product B) pricing C) promotional D) place E) production
Management development programs rely heavily on participative methods such as case studies and role playing to instruct employees.
Answer the following statement true (T) or false (F)