Which of the following statements best describes the phrase "global localization" in a nutshell?
A) A global product must be the same product everywhere without modifications in the marketing mix.
B) A global marketer must push local markets to accept global products.
C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
D) A global product must be a different product everywhere across the world regions.
C
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The most common approach to pay differentials is to move an employee lower in the pay structure to compensate for higher living costs.
Answer the following statement true (T) or false (F)
A franchise, such as Radio Shack, would be an example of:
a. A direct supply chain b. An indirect supply chain c. Mid-range between a direct and indirect supply chain d. Multiple channel distribution e. A vertically integrated channel
A purchase motivation product grouping is designed to _____
a. place related goods together b. increase impulse sales c. effectively cross-merchandise items d. increase opportunities for cross-selling
The term that can be defined as a set of principles and processes to guide and improve the management of projects is
A. Project regulation. B. Project administration. C. Project oversight. D. Fiduciary responsibility. E. Management.