________ nurture young firms and help them to survive and grow during the startup period when they are most vulnerable.
A. Successful graduates
B. International trade organizations
C. Conglomerates
D. Business incubators
Answer: D
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The largest amount of spending for alternative advertising in the United States focuses on:
A) brand entertainment B) online/mobile C) interactive marketing D) social media
Two common ways for organizations to achieve their brand objectives through a go-to-market
approach are through brand awareness and perceived quality. Indicate whether the statement is true or false
A restraint involving collaboration among competitors at the same level in the chain of distribution is:
a. a vertical restraint. b. a horizontal restraint. c. price fixing. d. a trust.
Managerial Basic Training (Scenario)Imagine that your marketing company has just merged with a manufacturing organization. You have been asked to help provide some "basic" managerial training to the engineers in the research and development unit of the new company. To ensure you are covering the important issues, your boss has asked to see an overview of materials that you will be providing the engineers.After the merger, the management then makes a deliberate arrangement of people to accomplish specific purposes. Such an arrangement makes up a(n) ________.
A. trust B. coalition C. organization D. affinity group