The following data relate to direct labor costs for the current period: Standard costs 6,000 hours at $12.00 Actual costs 7,500 hours at $11.60 What is the direct labor rate variance?
A) $15,000 unfavorable
B) $3,000 favorable
C) $17,400 unfavorable
D) $2,400 favorable
B
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Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan
This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan? A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) product-communication adaptation E) product invention
The most important factor in successful new-product introduction is a good match between the product and market needs
Indicate whether the statement is true or false a. True b. False
Braun issued a $35 check to Rice. Rice took the check to Braun's bank and had it certified. Rice then raised the amount to $350 and negotiated it to Turner. Turner presented the check for payment and received $350 . When Braun received her canceled checks, she noticed the alteration and notified the bank. Who will suffer the loss?
A group of brands, resulting from an information search, from which a buyer can choose is referred to as the buyer's:
A. evoked set B. primary set C. inert set D. complete set E. justifiable set