A(n) _____ is the combination of advertising, personal selling, sales promotion, social media, and public relations that are used to reach the target market and fulfill an organization's overall goals
a. communication model
b. advertising campaign
c. marketing mix
d. promotional mix
ANSWER: d
A promotional mix consists of advertising, public relations, sales promotion, personal selling, and social media. A promotional strategy is a plan for the optimal use of these elements of promotion.
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Individuals displaying the five major leadership traits outlined in the text ______.
A. are leaders in their workplace B. are beloved by their followers C. may be leaders in their workplace D. also display dominance in their workplace
What is the purpose of the process component of the LAMP model?
A. To show how to assess the costs and benefits of people-related business activities B. To improve management decision making C. To measure the effectiveness of the HR department D. To make the insights gained as a result of costing employee absenteeism actionable
Mallory promises to buy illegal digital copies of movies from Napoleon, who promises to deliver on October 31. These promises are most likely
a. enforceable. b. valid. c. void. d. voidable.
Henderson Corporation is a supplier of alloy ball bearings to auto manufacturers in Detroit. Because of the specialized manufacturing process employed, considerable work-in-process and raw material inventories are created
The average inventory levels are $1,152,000 and $2,725,000, respectively. In addition, finished goods inventory is $3,225,000, and sales (at cost) for the current year are expected to be about $24 million. The inventory turnover that Henderson Corporation is currently expecting is: A) less than 2.0. B) greater than 2.0 but less than 2.5. C) greater than 2.5 but less than 3.0. D) greater than 3.0.