The Fox TV campaign made wide use of ______.
A. print media placements
B. pitched media interviews
C. advertising
D. special events
B. pitched media interviews
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In 1973, the Supreme Court again modified the legal definition of obscenity. The court ruled that the states could abandon the “redeeming social value” test and also allow community standards to vary from place to place (within certain limits). The case:
a) Cohen v. California; b) Jenkins v. Georgia; c) Ginsberg v. New York; d) Miller v. California; e) Memoirs v. Massachusetts.
Assume that Nielsen samples 5,100 households in the country. 1,020 of those households are watching television and 510 of those households are watching Survivor. What would Survivor's Share be?
a. .1 or 10% b. .01 or 1% c. .5 or 50% d. .05 or 5%
Technology is a key component of a mediated performance
Indicate whether this statement is true or false.
The federal agency with the main responsibility for monitoring ads for deception is the:
a. Advertising Industry Trade Administration. b. National Advertising Review Board. c. Federal Trade Commission. d. Ad Council.