Old El Paso salsa believes that sales are increasing because consumers see salsa as a healthier alternative to more traditional dips and sauces. The company develops a research study to test this hypothesis. It designs an online survey and sends it to its customers to find out their reasons for purchasing salsa. Old El Paso is engaging in _____________ research.
A. exploratory
B. descriptive
C. conclusive
D. experimental
E. hypothesis
Answer: A
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