Answer the following statement(s) true (T) or false (F)

1. To retain their independence, journalists will tend to not accept information and
assistance from a PR practitioner.
2. The PR practitioner striving to understand search engine optimization will need an
understanding of algorithms.
3. There is no cost for the organization when employing earned media.
4. Campaigns are often located within an organizational website rather than on their
own.
5. Serial print publications for organizations have all but disappeared.


1. false
2. true
3. false
4. true
5. false

Communication & Mass Media

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Which fallacy confuses association with causation?

A) ad hominem B) slippery slope C) post hoc D) non sequitur

Communication & Mass Media

A speaker who pounds one hand into another is using a repeating gesture

Indicate whether the statement is true or false

Communication & Mass Media

Using sets of terms that equally and symmetrically refer to the sexes is a process known as

A. relationship referencing. B. the ordering of terms. C. parallel construction. D. euphemistic construction.

Communication & Mass Media

Jayla gets upset if she sees her boyfriend talking to other women, and she checks his text messages several times a day to make sure he's not cheating on her. This is characteristic of the _______ love style.

  a.  mania   b.  pragma   c.  agape   d.  eros

Communication & Mass Media