According to your text, which of the following is one of the greatest influences on consumer behavior?

A. opinion leaders
B. reference groups
C. family members
D. knowledgeable salespeople
E. advertising messages


Answer: C

Business

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Assets such as patents, copyrights, and trademarks are intangible assets

a. True b. False Indicate whether the statement is true or false

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Aspen Company provides for doubtful accounts expense at the rate of 3 percent of credit sales. The following data are available for last year: Allowance for Doubtful Accounts, January 1 ..... $ 54,000 (cr) Accounts written off as uncollectible during the year ......................................... 60,000 Collection of accounts written off in prior years.. (customer credit was re-established)

........... 15,000 Credit sales, year-ended December 31 ........... 3,000,000 The allowance for doubtful accounts balance at December 31 . after adjusting entries, should be a. $45,000. b. $99,000. c. $90,000. d. $84,000.

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Why might a company choose a diversification strategy?

What will be an ideal response?

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Carter is the Web designer for an open source project. He has created a program that facilitates the easy collation of data for a large-scale logistics firm. Which of the following is true of the source code for Carter's program?

A) It is less stable and platform dependent. B) It is available to the public. C) It is highly protected and obtained only by having a license. D) It is available only to carefully vetted contractors.

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