What happens during the market maturity stage?
A. The main job is to persuade customers to buy, and keep buying, the company's product.
B. Mass selling and sales promotion may dominate the promotion blends of consumer products firms.
C. Sales promotion may be targeted at channel members to get them interested in selling the new product.
D. Business products require less aggressive personal selling.
E. Mass selling becomes more economical.
Answer: B
You might also like to view...
Identify the type of sales organization where the sales force sells the entire product line to customers in the segment
A) product/customer system B) market/market system C) product/market system D) product/product system
Indirect channels are probably a better choice than direct channels when
A. retailers are already conveniently located where consumers shop. B. target customers already have established buying patterns for where to search for the product. C. the product is a consumer product instead of a business product. D. the firm has limited financial resources. E. All these answers are correct.
When evaluating capital budgeting projects, how do most firms incorporate risk in their decision-making analyses?
A. Most firms do not consider risk when making capital budgeting decisions; that is, they ignore it. B. Most firms increase the required rate of return used in their capital budgeting analyses when evaluating projects with higher-than-average risks. C. Most firms decrease the required rate of return used in their capital budgeting analyses when evaluating projects with higher-than-average risks. D. Most firms use the same required rate of return to evaluate all capital budgeting projects, because the risk associated with an individual capital budgeting project is not important when determining the overall riskiness of the firm. E. Most firms decrease the required rate of return used in their capital budgeting analyses by 6 percent when evaluating projects with lower-than-average risks.
The greater the randomness in the model, the greater the number of periods should be used in a moving average forecast
Indicate whether the statement is true or false.