PR efforts in handling publicity are usually a two-part operation: providing the information you want to convey to audiences through the mass media and responding to inquiries from the media
a. True
b. False
A
Communication & Mass Media
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Most news reporters attempt to present detached, neutral reporting
Indicate whether this statement is true or false.
Communication & Mass Media
What do concrete words, maxims, and the active voice help to increase in your message?
A. clarity B. vividness C. rhythm D. irony
Communication & Mass Media
The statement "Mammals are warm-blooded vertebrates that have hair and nourish their young with mother's milk" is an example of a ________ claim.
A. factual B. persuasive C. conceptual D. scientific
Communication & Mass Media
"Before the hurricane, the rush of people leaving New Orleans for Baton Rouge was as mighty as the storm surge that was approaching with the wind." This sentence is an example of personification.
Answer the following statement true (T) or false (F)
Communication & Mass Media