______ involves advocating for causes and policy changes.

A. Community relations
B. Branding
C. Issue advocacy
D. Integrated communication


C. Issue advocacy

Communication & Mass Media

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A ________ asks audience members to respond vocally or physically

Fill in the blanks with correct word

Communication & Mass Media

Of attitudes, beliefs, and value, attitudes are the most easily changed

Indicate whether the statement is true or false

Communication & Mass Media

Michael Adams has been invited as a guest speaker for a seminar. Before his speech, the host of the seminar introduces him as, "Mr. Adams, whose brother is my favorite TV anchor, is the seminar’s guest speaker." In this case, the introduction given by the host of the seminar is an example of a(n) _____.

a. rhetorical question b. marker c. irrelevant association d. alliteration

Communication & Mass Media

Which of the following statements is true of adopting profanity and vulgar expressions in a speech?

a. It signals a lack of maturity and intelligence in a speaker. b. It can be used in public speeches as people have become desensitized to them. c. It can be used sparingly but not excessively. d. It is appropriate if there are no children in the audience.

Communication & Mass Media