To be successful when writing a persuasive message, you must overcome resistance
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True
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The cost of equipment might include all of the following except:
A. Assembling cost. B. Testing cost. C. Unpacking damage repair cost. D. Invoice cost. E. Installing cost.
The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as
A. advertising. B. publicity. C. sales promotion. D. public relations. E. personal selling.
_______________________ bargaining occurs when unions are pressured to agree to wage and benefit reductions, and/or elimination of certain work rules.
Fill in the blank(s) with the appropriate word(s).
Whether your goal is to inform, persuade, or promote goodwill, the catchiest words you can use in your business writing are "you" and "your."
Indicate whether the statement is true or false