Define the market segment targeted by Facebook. Describe how that segment may or may not be the same as originally planned.
What will be an ideal response?
Originally the target market included only college students. It then attracted older teens and other young adults. Since then, the market has expanded with the fastest growing segment being older adults who use the product to stay in touch with family.
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An outlier is
a. Something that happens outside the organization that does not affect production. b. Always used in analyzing a mixed cost. c. Something that happens inside the organization that does not affect production. d. typically not used in analyzing a mixed cost.
Hand gestures used as a substitute for words are called ______.
A. metaphors B. holistic C. emblems D. characteristics
Employee assistance programs (EAPs) help employees mainly with relocation costs.
Answer the following statement true (T) or false (F)
If Lion Mart advertises a 2-liter bottle of Pepsi for 89 cents to generate store traffic that will increase the purchasing of other items at regular prices, the grocer is using
A. reference pricing. B. a price leader. C. special-event pricing. D. comparison discounting. E. professional pricing.