Many people misunderstand the term "persuasion," believing that it only applies to __________.

A. reversing an audience's beliefs or behaviors
B. moving the audience from attitude to action
C. inducing a specific action
D. motivating listeners to pursue a higher level of needs


Answer: A

Communication & Mass Media

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Finding relevant things to say is known as ______.

a. invention b. intuition c. inartistic proof d. preemption

Communication & Mass Media

A(n) ________ is a general positive or negative feeling a person has about something and it reflects that person's likes and dislikes as well as their approval or disapproval of events, people, or ideas

Fill in the blank(s) with correct word

Communication & Mass Media

According to Walter Fisher's Narrative Theory, there are two essential qualities to a good story:

probability and fidelity. Which of the following explains story fidelity? a. whether the facts and incidents in the story seem realistic and logical b. whether the characters behave in a consistent way c. whether the plot and actions are plausible d. whether the elements of the story "hang together" e. All of the above are elements of story probability.

Communication & Mass Media

We often forget other people's names because of a failure to __________ during the moment of

introduction. Fill in the blanks with correct word

Communication & Mass Media