Which of these patterns is typical for bad-news messages presented in the indirect strategy?
A) Buffer, reasons, bad news, and closing
B) Buffer, bad news, and closing
C) Explanation, bad news, buffer, and closing
D) Bad news, explanation, and closing
A
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Which is the best definition of scienter?
a. Fraudulent conduct in the purchase of a security. b. A causal connection between a misstatement and a material loss. c. A material omission of facts. d. A wrongful state of mind when making a misrepresentation.
North American and European researchers have focused on different distinction categories of diversity. What is the reason for the difference in focus?
a. It is driven by organizational priorities. *b. It is driven by different perspectives and worldviews. c. It is driven by interest of the researchers at the time they decide to study the phenomenon. d. It is driven by a desire not to have duplicative research and countries agreeing in which area each would focus
Organizing information includes two processes: ________ and ________
A) researching; listing B) grouping; strategizing C) brainstorming; composing D) drafting; revising
A consumer jury is a
A. group of consumers who have purchased the product before who evaluate its effectiveness. B. panel of existing or potential buyers of the advertised product brought together to pretest an advertising message. C. panel of buyers who review and evaluate an advertising message after it has been circulated in certain regions. D. group of consumers who determine whether or not other consumers have been treated fairly by companies. E. panel of consumer experts who rank the effectiveness of advertisements.