Calculate the cost variance if the cumulative earned value is $10 and the cumulative actual costs are $20
a. $10
b. -$10
c. 0.5
d. 2.0
b
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Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?
A) advertising B) publicity C) sales promotion D) personal selling E) events and experiences
In one-way ANOVA, the null hypothesis may be tested by ________
A) the t statistic B) F statistic C) chi-square D) eta2
Which of the following would be best when making an appointment with a prospect over the telephone?
A. Begin the call by describing your experience. B. Avoid being persistent when the prospect reacts negatively. C. Present only enough information to create interest. D. Be creative and avoid planning what to say. E. Emphasize the product's features and characteristics.
In a study on CSR initiatives in Bangladesh, Warner (2009) found that CSR has potential for providing positive and lasting impact on ______?
a. developed countries b. socialist countries c. developing countries d. democratic countries