PR allows an organization complete control over the message delivered to the public
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FALSE
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When a speaker gestures to emphasize an important point, he or she is using ______.
a. iconic gestures b. deictic gestures c. emblematic gestures d. batonic gestures
In his 1922 book Public Opinion, John Dewey pointed out the discrepancies that necessarily exist between "the world outside and the pictures in our heads," comparing the average citizen to a "deaf spectator sitting in the back row," and calling for some mechanism or agency to protect the public from propaganda
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Appeals to negative emotions can backfire on the speaker if they are overdone
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Social media can be serious and thought-provoking but not entertaining, insightful and silly
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