Explain the role of the Internet in global marketing and how old brick-and-mortar rules restrain the global economy.
What will be an ideal response?
Answers will vary. In many respects, going global is easier than it has ever been before. Opening an e-commerce site on the Internet immediately puts a company in the international marketplace. Sophisticated language translation software can make any site accessible to people around the world. Global shippers such as UPS, FedEx, and DHL help solve international e-commerce distribution complexities. E4X Inc. offers software to ease currency conversions by allowing customers to pay in the currency of their choice. It also collects the payment from the customer and then pays the site in U.S. dollars. However, the promise of "borderless commerce" and the global "Internet economy" are still being restrained by the old brick-and-mortar rules, regulations, and habits. For example, Lands' End is not allowed to mention its unconditional refund policy on its e-commerce site in Germany because German retailers, which normally do not allow returns after 14 days, sued and won a court ruling blocking mention of it.
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Which of the following statements concerning Medigap insurance is false?
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