In a marketing communications mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service
A) advertising
B) sales promotion
C) personal selling
D) crowdsourcing
E) public relations
B
You might also like to view...
Which group with children has larger workloads than the respective dads, logging 5 more hours each week?
A. stay-at-home women B. working women C. stay-at-home dads D. working dads E) Single parents
Scotland Corporation had net income for 2018 of $80,000. Scotland had 13,000 shares of common stock outstanding at the beginning of the year and 24,000 shares of common stock outstanding at the end of the year. There were 12,000 shares of preferred stock outstanding all year. During 2018, Scotland declared and paid preferred dividends of $21,000. What is Scotland's earnings per share? (Round the answer to two decimal places.)
A) $3.33 B) $3.19 C) $4.32 D) $2.46
The most widely read portions of a report are the sections devoted to conclusions and ________
Fill in the blank(s) with correct word
Founding CEO Alison led a team of talented programmers. The company quickly grew. Alison eventually stepped down as CEO because while she had strong technical skills, she realized she lacked the vision and skillset a CEO needed to lead a large corporation. Which of the following would be the likely reason Alison stepped down?
a. lack of ability b. process inadequacy c. uncertainty d. inattention