Name and briefly discuss three tactics that an identity thief may use
What will be an ideal response?
Answer: A) Shoulder surfing—standing close enough to see or hear credit card numbers and PINs; B) dumpster diving—going through discarded items to obtain credit card numbers and pre-approved credit card solicitations; C) skimming—copying information from the magnetic strip of credit or debit cards; D) pretexting—posing as a survey taker or employee of a firm to obtain information allegedly to update existing account information
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What is the major distinction between the concepts of personality and lifestyle?
What will be an ideal response?
Ethnocentric orientation is sometimes associated with all of the following attitudes except:
A) national arrogance. B) assumption of national superiority. C) indifference to marketing opportunities. D) selecting a standardized approach. E) selecting an adaptation approach.
A salesperson was selling industrial power generators to a manufacturing firm when the purchase manager said, "I really like the specifications, but I am not going to give the order without knowing its warranty details" The salesperson, utilizing his tablet, visited her firm's main computer database, and handed the purchase manager a printout of the generator's warranty details immediately. This incident best exemplifies how:
A. influential transactional selling methods can be. B. a sales-oriented promotional method is effective. C. changes in the technology have enhanced sales. D. important CRM software is to salespeople. E. a partnering relationship develops with consumers.
Period costs are
A) charged against the revenue of the current period. B) initially recognized on the balance sheet as inventory. C) charged to the period in which the product generates revenue. D) further classified as direct costs and indirect costs.