The Rocks Build Our World program of the National Asphalt Pavement Association (NAPA) includes both group tours of the company's corporate office facility and classroom visits targeted to fourth graders. The classroom visits start with some basic information on geology, mining methods, and the uses of minerals in everyday life. This is an example of
A. press agentry.
B. sales promotion.
C. community involvement.
D. advocacy advertising.
E. societal advertising.
Answer: C
You might also like to view...
Of the following, which is a potential disadvantage of using a simulated test market?
A) It is not as accurate as full scale test markets. B) The distribution network may or may not properly represent the firm's actual distribution system. C) It is often very time consuming and expensive. D) They allow competitors to acquire knowledge of the test. E) all of the above
The business decisions made by the operations management department include manufacturing data, distribution data, and production data.
Answer the following statement true (T) or false (F)
Conflict begins as team members begin to resist authority and demonstrate hidden agendas and prejudices in the:
A) Storming stage of group development. B) Performing stage of group development. C) Forming stage of group development. D) Norming stage of group development.
Only purely domestic firms that buy all of their inputs and sell all of their outputs in their home countries are unaffected by events in international financial markets.
Indicate whether the statement is true or false