In the twenty-first century, public relations practitioners should pay special attention to the Web. If a PR specialist is confronted by negative blogging on a Web site not controlled by the organization, he or she should
a. totally ignore it
b. post a counter-argument on the blogger's Web site using an assumed name
c. post a carefully thought out and worded response on the blogger's Web site identifying the posting as coming from the organization
d. call lots of friendly bloggers and others who think highly of the organization and ask them to put something positive in other blogs
e. create their own blog and "join the fray"
C
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PepsiCo and Coca-Cola sponsor traveling carnivals in rural Latin America to encourage product trial. This element of marketing communications is called ________.
A. personal selling B. sales promotion C. direct marketing D. advertising E. public relations
An agenda
a. does not need to be followed. b. is the written record of what took place at a meeting. c. identifies the topics to be discussed at a meeting. d. all of these choices.
Consider a standard 52-card deck of cards. The probability of drawing either a seven or a black card is 7/13
Indicate whether the statement is true or false
A market research survey is available for $10,000. Using a decision tree analysis, it is found that the expected monetary value with the survey is $75,000. The expected monetary value with no survey is $62,000
What is the expected value of sample information? A) -$7,000 B) $3,000 C) $7,000 D) $13,000 E) None of the above