With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?
What will be an ideal response?
A direct channel exists where a producer and ultimate consumers deal directly with each other. Because there are no intermediaries, the producer must perform all channel functions. Indirect channels, in which intermediaries such as agents, wholesalers, and retailers are inserted between the producer and consumers, perform numerous channel functions.
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Fermentation is the process that produces bubbles of carbon dioxide that makes bread dough rise.
Answer the following statement true (T) or false (F)
Telephone interviews may be further classified as traditional telephone interviews or ________ (Figure 6.1 in the text)
A) in-home B) computer-assisted telephone interviews (CATI) C) both A and B are correct D) none of the above
A contract represents the "meeting of the minds" of the parties to an agreement
Indicate whether the statement is true or false
A(n) __________ is an undertaking by one person, for consideration, to pay another person a sum of money in the event of a specified loss
A) absolute guaranty B) indemnity contract C) guaranty of payment D) suretyship