?What is meant by the term relationship marketing? How does relationship marketing affect the customer?
What will be an ideal response?
Relationship marketing refers to "long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges." Relationship marketing continually deepens the buyer's trust in the company, and as the customer's confidence grows, this, in turn, increases the firm's understanding of the customer's needs. Buyers and marketers can thus enter into a close relationship in which both participate in the creation of value.?
You might also like to view...
What is a data warehouse?
Since 70% of the preferred dividends received by a corporation are excluded from taxable income, the component cost of equity for a company that pays half of its earnings out as common dividends and half as preferred dividends should, theoretically, be ? Cost of equity = rs(0.30)(0.50) + rps(1 - T)(0.70)(0.50).
Answer the following statement true (T) or false (F)
A systems-based approach to performance improvement that leverages opportunities created by upstream and downstream linkages with suppliers and customers is known as ________.
Fill in the blank(s) with the appropriate word(s).
Histograms displaying discrete data usually have gaps between their bars
Indicate whether the statement is true or false