Customers' tolerance zones vary for different service attributes or dimensions. The ________ the factor, the ________ the zone of tolerance is likely to be.
A. More important; wider
B. Less important; narrower
C. More important; narrower
D. Less important; wider
E. More important; less important
Answer: C
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In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as ________, are trendy, fun-loving, and less self-confident than Achievers.
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