It is important to record the facts of an interaction with a customer in CRM software but not your conclusions, because:
A) it is never appropriate to make conclusions from data without consulting the research department
B) recording conclusions is a breach of ethics
C) coworkers could use this information to sabotage your sales
D) this information could become available to the customer in the future
E) the competition has access to the same databases you do
D
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More than 90 percent of future population growth is projected to occur in the less developed countries
Indicate whether the statement is true or false
A contingent liability should be recorded when
a. any lawsuit is actually filed against a company. b. it is certain that funds are available to pay the amount of the claim. c. it is probable that a liability has been incurred even though the amount of the loss cannot be reasonably estimated. d. the amount of the loss can be reasonably estimated and it is probable prior to issuance of financial statements that a liability has been incurred.
Which of the following is NOT a marketing field?
A) supply-channel management B) accounting C) brand management D) advertising E) new product planning
Which of the following is true of Euclidean distances?
a. It is used to measure dissimilarity between categorical variable observations. b. It is not affected by the scale on which variables are measured. c. It increases with the increase in similarity between variable values. d. It is susceptible to distortions from outlier measurements.