Argumentation is the process of offering an opinion or stating information

Indicate whether the statement is true or false


false

Communication & Mass Media

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Media writers strive to produce copy that is __________, __________ and __________.

a. clear, humorous, and interesting. b. expressive, accurate, and fun. c. active, vivid, and direct. d. entertaining, truthful, and clear.

Communication & Mass Media

Two fundamentals of marketing strategy are: Conduct audience research and do target marketing

Indicate whether the statement is true or false.

Communication & Mass Media

Why should note cards be used rather than paper for speaking notes?

What will be an ideal response

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. A well-designed computer slideshow greatly enhances audience interest, understanding, and memory. 2. It is important that everyone in the audience can see your visual aid. 3. Audio or video clips used during a speech should utilize at least 10 percent of your speaking time. 4. Because posters are the easiest way to display maps, photos, and graphs, they should be first choice for presentational aids. 5. When using visual aids, it is a good idea to indicate on your notes when you should introduce and use your visual aid.

Communication & Mass Media