A PR officer appointed special staff to draft stories favoring his country's position during an army action. He spent money to make sure that newspapers from the rival country also published news that was beneficial to his country
The authorship and the source of the stories, however, remained concealed. This act attracted criticism from various experts.
Which term best defines the act of the public affairs officer?
a) Pay for play
b) Likability factor
c) Franking privilege
d) Act of valor
a
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When you shift roles, your behavior often changes
Indicate whether the statement is true or false
In two national surveys one administered to working professionals and the other to college students taking a communication course what speaking skill was identified by both groups as the most important for effective presentations?
a. organizing your presentation
b. using your voice effectively
c. understanding and adapting to your audience
d. keeping your audience interested
e. deciding what to say; choosing a topic or approach to your presentation
Feedforward is used to reflect back on the conversation to signal that the business is completed as far as you are concerned
Indicate whether the statement is true or false.
Why is considering your audience at the center of the speechmaking process?
A) because it influences every step of the process. B) because it is independent from the other steps in the process. C) because it is a task that needs to be performed during the middle of the process. D) because it is a task that needs to be performed at the end of the process.