A Spanish-language channel runs its ads only in Hispanic neighborhoods. This is an example of ________
A) broadcasting
B) buzz marketing
C) narrowcasting
D) media multitasking
E) personal selling
C
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The income number used in the rate of return on assets is income after interest expense is added back
a. True b. False Indicate whether the statement is true or false
Budgeted cash collections are based on the sales budget.
Answer the following statement true (T) or false (F)
Which of the following is not true?
a. Accrual accounting measures the effects of transactions and events in the periods when they occur. b. Cash-basis accounting recognizes only cash receipts and disbursements. c. Under accrual accounting, firms recognize revenues when an arrangement satisfies the revenue recognition criteria, increasing net assets but not necessarily cash at the time of revenue recognition. d. Under accrual accounting, firms recognize expenses when an arrangement satisfies the expense recognition criteria, decreasing net assets but not necessarily cash at the time of expense recognition. e. Accrual accounting often uses the amount of cash received or paid in some period to measure the amount of revenues and expenses recognized during the current period, and the timing of revenue and expense recognition coincides with the timing of cash receipts and disbursements.
Online trading communities that bring together buyers and supplier organizations to make possible the real time exchange of information, money, products, and services are referred to as
A. iCommerce. B. webfronts. C. X-changes. D. e-commerce marketspaces. E. e-marketplaces.