Describe any three advantages that are associated with cable television advertising.
What will be an ideal response?
The advantages associated with the use of cable television are:
(a) Selectivity: Cable offers specialized programming aimed at particular types of viewers. Narrowcasting allows advertisers to choose programming with the viewer demographics that best match their target customers.
(b) Audience demographics: Cable subscribers are younger, better educated, and more affluent, have higher-level jobs, live in larger households, and are more likely to try new products and buy more high-ticket items, such as cars, appliances, and high-tech equipment.
(c) Low cost: Many small companies get TV's immediacy and impact without the enormous expenditures of broadcast TV. Cable advertising can sometimes cost as little as radio. Many national advertisers find sponsorship attractive, since an entire cable series can cost less to produce than a single broadcast TV commercial.
(d) Flexibility: Broadcast TV commercials need to be short because of the high costs of production and airtime, but cable ads can run up to two minutes and, in the case of infomercials, much longer. They can also be tailored to fit the programming environment.
(e) Testability: Cable is a good place to experiment, testing both new products and various advertising approaches: ad frequency, copy impact, and different media mixes.
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1. Discrimination is an illegal practice that gives unfair treatment to diversity groups in employment decisions. 2. There is relatively little evidence that diversity helps teams and organizations perform better in terms of creativity, innovation, revenue, and profits. 3. The aging of the global population suggests an increased need for health care workers and a decreased need for factory workers. 4. Although the current workforce is essentially split between men and women, women earn about 77% of what men make.
Accounts receivable due over 90 days total ________. (See Table 14.6)
A) $200,000 B) $470,000 C) $300,000 D) $100,000
Simulation
a. does not guarantee optimality. b. is flexible and does not require the assumptions of theoretical models. c. allows testing of the system without affecting the real system. d. All of the alternatives are correct.
Answer the following statements true (T) or false (F)
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