Which two of the following are NOT challenges posed by the new media environment for public relations practitioners?
A. Practitioners must stay abreast of technological developments in new media.
B. Practitioners must give up their code of ethics to be effective.
C. Practitioners must respond to the public demand for transparency.
D. Practitioners must use corporate blogs to reach their publics.
E. Practitioners must represent organizations in the new social media environment.
B and
D
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