A guideline for using emotion effectively in a persuasive speech is to

a. rehearse the emotional passage as much as possible.
b. try to “stage” the emotion mechanically.
c. express the emotion naturally through delivery.
d. all of the above.
e. none of the above.


Answer: c,

Communication & Mass Media

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The 84 Lumber commercial featured a ______.

A. boat full of immigrants B. a border wall C. a rally at the White House D. a town hall meeting

Communication & Mass Media

Cognitive dissonance is the sense of mental discomfort that prompts a person to change when new information conflicts with previously organized thought patterns

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is a good strategy to use while speaking in order to calm speaker anxiety?

a. look for positive listener support b. focus on your fear c. make sure your notes are visible to the audience d. avoid over-preparation

Communication & Mass Media

What organizational pattern is used in a presentation on how to

lower car insurance premiums that covers the following advice: (a) Raise your deductible and save up to 30 percent, (b) Compare and contrast costs among insurers and save up to $500, (c) Check to see if you qualify for discounts, and (d) Report suspected fraud to your state's insurance fraud bureau?a. Memory aids b. Topical arrangement c. Problem-solution d. Comparison-contrast e. Stories and examples

Communication & Mass Media