Benoit’s theory is used for which purpose?

a. clarifying the benefit of issues management
b. providing steps to handle a corporate crisis
c. assessing the benefit of PR in a crisis
d. analyzing crisis communications activities


d. analyzing crisis communications activities

Communication & Mass Media

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Describe the difference between core ties and significant ties in connection with online communication.

What will be an ideal response?

Communication & Mass Media

Why is "thank you" not a substitute for a clincher? Are there times when it might be preferred?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A speaker says, "According to historian Barbara Tuchman, 'Every successful revolution puts on in time the robes of the tyrant it has deposed.'" This sentence illustrates the use of

A. definition. B. example. C. testimony. D. contrast.

Communication & Mass Media

Explain and give examples for two of the five barriers to effective intercultural

communication. What will be an ideal response?

Communication & Mass Media