What type of information do media gatekeepers circulate as authentic news, without asking the relevant organization for any expenses?

a. Earned media
b. Sponsored content
c. Paid media
d. Shotgun distribution


A

Communication & Mass Media

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Which of the following is a characteristic of a culture that values a decentralized approach to power?

A. Leadership is spread out among a number of people. B. There are clear lines of authority in who reports to whom. C. Decisions are made by the leader. D. Power is held by one person or a select few.

Communication & Mass Media

News releases for broadcast media are either advance stories about something soon to occur or stories explaining what has occurred or what is going on

Indicate whether the statement is true or false

Communication & Mass Media

Hillbilly music had its origins in the

A) rock ‘n' roll of the 1950s. B) rhythm and blues of the 1920s and 1930s. C) cowboy and western songs from the Old West. D) English ballads and ditties brought to rural Appalachia.

Communication & Mass Media

Which of the following components of delivery helps a speaker clarify his or her thoughts most effectively?

A) Body movements B) Eye contact C) Posture D) Vocal delivery E) Facial expressions

Communication & Mass Media