What types of magazines are produced by companies specifically for their own employees, customers, and stockholders, or by clubs and associations specifically for their members?
A. controlled circulation magazines
B. consumer magazines
C. industrial, company, and sponsored magazines
D. trade, professional, and business magazines
Answer: C
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The contrast effect states that when people hear messages that are similar to what they already believe, they will most likely accept the new information as true
Indicate whether the statement is true or false.
Our expectations limit our communication.
a. true b. false
A(n) ________ is a summary of a magazine or research article, written by someone other than the original author.
A. abstract B. overview C. paraphrase D. citation E. reference
Which theory claims that you develop and maintain relationships in which the ratio of your rewards relative to your costs is approximately equal to your partner’s?
A) social exchange B) attraction C) relationship rules D) equity