What types of magazines are produced by companies specifically for their own employees, customers, and stockholders, or by clubs and associations specifically for their members?

A. controlled circulation magazines
B. consumer magazines
C. industrial, company, and sponsored magazines
D. trade, professional, and business magazines


Answer: C

Communication & Mass Media

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The contrast effect states that when people hear messages that are similar to what they already believe, they will most likely accept the new information as true

Indicate whether the statement is true or false.

Communication & Mass Media

Our expectations limit our communication.

a. true b. false

Communication & Mass Media

A(n) ________ is a summary of a magazine or research article, written by someone other than the original author.

A. abstract B. overview C. paraphrase D. citation E. reference

Communication & Mass Media

Which theory claims that you develop and maintain relationships in which the ratio of your rewards relative to your costs is approximately equal to your partner’s?

A) social exchange B) attraction C) relationship rules D) equity

Communication & Mass Media