Scenario 8.2 Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964. Now over a billion KFC chicken dinners are sold annually in more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu--items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the
store. This is a tradition for many restaurants in these countries--to offer the customer passing by a preliminary view of their product. Refer to Scenario 8.2. Which of the following alliances will KFC most likely utilize to guide its business transactions in Japan and China?
A. WTO
B. MERCOSUR
C. FTAA
D. NAFTA
E. APEC
Answer: E
You might also like to view...
Which cultures are characterized by a high degree of trust between employees and a willingness to communicate and share information?
A. networked B. fragmented C. mercenary D. communal
The gross margin pricing method computes unit selling price based on production costs rather than total costs
Indicate whether the statement is true or false
Which of the following statements is true?
A) Physical distribution provides a bridge between marketing and production. B) Physical distribution contributes towards creating demand. C) Replenishment orders to replace field warehouse stocks will not affect production. D) A and B are true E) B and C are true.
Neal, a twelve-year-old, buys a pair of skis from Outdoor Outfitters (OO), telling the salesperson that he has never been skiing but "really wants to do it." The salesperson urges Neal to take a lesson in the sport before attempting a run, but Neal ignores the advice. On the first run, Neal loses control, hits a tree, and is injured. Neal files a suit against OO, alleging that it was negligent to have sold the skis to him, when he was clearly too young and inexperienced. How might OO defend itself?
What will be an ideal response?