Segmentation involves classifying customers based on their importance. Which tools are used to classify customers?

a. ABC classification (Pareto's Law)
b. Customer profitability analysis
c. Balanced investment strategy
d. Customer loyalty program
e. None of the above
f. Only A and B


f. only a and b

Economics

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Tobacco prices fell dramatically in the early 1600s in spite of demand increases because:

a. supply was also increasing. b. supply was decreasing. c. new farming machinery was introduced. d. the colonial government provided agriculture subsidies for tobacco farmers.

Economics

Many health economists believe that health-care reform will:

a. decrease demand for new, better, and more expensive medical advances. b. lower premiums for young adults c. eliminate private health insurance entirely. d. have a very limited effect on reducing government health-care expenditures.

Economics

Margo is an accountant at a manufacturing firm. Which of the following tasks is most likely to be part of Margo’s duties at that firm?

a. to keep records of the payments received when the firm’s output is sold b. to develop new processes that will increase production output c. to advertise for new employees and oversee hiring and promotions d. to institute policies that will decrease waste on the production floor

Economics

In the long run, total spending affects ________, and output is determined by ________.

A. inputs and productivity; total spending B. prices; meeting demand at preset prices C. inputs and productivity; prices D. prices; inputs and productivity

Economics