In which step of the process of building a marketing plan is a thorough examination of market forces, competitive position, and current performance undertaken?
A) marketing budget
B) situation analysis
C) profit plan
D) communications strategy
E) marketing mix strategy
B
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The process of exploding the BOM involves extending a BOM to determine the total of each component required to manufacture a given quantity of an upper-level assembly or subassembly
Indicate whether the statement is true or false
Which of the following is a marketing research method that uses theoretical profiles or concepts to determine how customers value different levels of product attributes?
A) regression analysis B) cluster analysis C) dollarmetric method D) conjoint analysis
Authentic leadership helps provide an answer to people who are searching for sound leadership in an uncertain world. Which of the following is true?
A. This is a strength of authentic leadership. B. This is a criticism of authentic leadership. C. Authentic leadership is not considered a leadership approach. D. The research on authentic leadership studies variables that are not authentic leadership.
According to the suggestions in the text, daily planning by the salesperson would be LEAST likely to include:
A. organization of facts and figures. B. determination of the time to contact the customer. C. selection of the next day's prospects. D. preparation of sales presentation materials. E. analysis of territorial gains and losses.